Tracking-Information
This website uses tracking technologies to analyze user behavior and optimize our online offering. We use various tools to collect and evaluate anonymized data about the use of our site. This data helps us to continuously improve the website and provide personalized advertising.
Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC, to analyze usage behavior on our website. Google Analytics uses cookies that are stored on your device to collect anonymous information, such as:
- The number of visitors to the website
- The length of time spent on the pages
- The subpages visited
- The origin of users (e.g., which sites they came to our website from)
This information is used to evaluate and improve the use of the website. Google Analytics stores the anonymized data on servers that are usually located in the USA.
Important information:
- We have activated IP anonymization on this website, which means that your IP address will be truncated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area.
- Further information on how Google Analytics works and how to disable it can be found here: Google Analytics Opt-Out
Google Ads
With Google Ads (formerly known as Google AdWords), we place personalized advertisements that may be based on your previous behavior on our website. When you visit our site, Google cookies may collect information about your browsing behavior in order to present you with targeted ads. These cookies are used to recognize whether you have seen our ads and whether they have led to an interaction, such as a purchase or registration.
Cookies used:
- Conversion Cookies: These cookies help us measure the effectiveness of our ads by tracking how users interact with our ads and our website.
- Remarketing Cookies: These cookies enable us to show you targeted advertising when you visit other websites.
Further information about Google Ads can be found here: Google Ads Privacy Policy.
Additional tracking tools
In addition to Google Analytics and Google Ads, other tracking technologies may also be used on our website. These can be used, for example, to integrate social media buttons or external content. We only use tracking tools whose providers treat data in accordance with data protection guidelines.
Deactivation of tracking
You have the option to disable tracking by Google Analytics or Google Ads. You can do this by either:
- Click on “Refuse tracking” in the cookie settings.
- Configure your browser settings to block tracking cookies.
- Use the corresponding Google opt-out tools:
Data retention and security
The data collected by the tracking tools is stored for a period of 26 months, unless otherwise specified. After this period, the data is anonymized or deleted, depending on the applicable data protection guidelines of the respective provider.
Right to object
You can object to the processing of your personal data at any time by adjusting the settings in your browser or using the “opt-out” link provided by the respective provider.